Our primary objective was to imbue the narrative with a sense of urgency, emphasizing the notion that time is of the essence and immediate support is crucial. To achieve this, we employed a unique approach by embedding text in a 3D overlay, effectively showcasing the real-time impact of the crisis. Through a blend of poignant visuals depicting the horrors of war-torn Syria provided by Unicef, we aimed to convey a compelling story that urges viewers to take action promptly. This method not only highlighted the pressing nature of the situation but also underscored the critical need for support in the present moment.

As the producer spearheading this project commissioned by Unicef, I took the helm in bringing our vision to life. Tasked with selecting a director, animators, and sound designers, I curated a team of creative professionals to collaborate on this impactful storytelling endeavor.